Kiss & Tell on Valentine's Day

FOR IMMEDIATE RELEASE
Media Contacts:
Krishna Stone | 212.367.1016

New York, NY — On Tuesday, February 14, Gay Men's Health Crisis (GMHC) will launch a citywide HIV prevention campaign, "Kiss & Tell." The campaign was developed in partnership with adolescents aged 13 to 19, and encourages young black and Latino gay and bisexual men to have open and loving discussions with partners (the people they kiss) about their sexual history and HIV status.  The youth who created the campaign are part of GMHC's youth leadership-development program, CLUB1319 which now has its own website--club1319.org. The program provides HIV prevention education, social networking, skills training, and opportunities to participate in developing social marketing campaigns such as "Kiss & Tell."

The campaign emerged from reflection on the US military's anti-gay "Don't Ask Don't Tell" (DADT) policy.  It is a play on words that disempowers DADT by replacing it with something positive.

"The Kiss & Tell campaign underscores the message that the lives of young black and Latino gay men are valued and not dispensable," said Marjorie Hill, PhD, Chief Executive Officer of GMHC. "In GMHC's 30th year, we remain committed to ending health disparities for youth and highlighting what is possible for young gay couples as they express trust, respect and commitment for one another."

The Centers for Disease Control and Prevention's most recent data show that between 2006 and 2009, the number of new infections that occur each year increased among young gay men by an alarming 48 percent. New York City's Department of Health and Mental Hygiene reports a 50% rise in new HIV infections among young gay and bisexual men under the age of 30.

This campaign will feature the renowned work of celebrity photographer, Mike Ruiz who donated his time to take photos for the promotional materials.

"Recognizing how difficult it was for me to find my way through my teenage years as a gay youth, I think it is vitally important that all LGBT youth have a source of support and guidance," said Mike Ruiz. "The Kiss & Tell campaign embodies this ideal. Therefore, there was no way I could not have participated in lending all my support to this essential project."

The materials will be distributed throughout New York City on subway trains, community venues and social media sites.

LAUNCH EVENT INFORMATION

What:
Launch of HIV prevention campaign "Kiss & Tell" and website-- www.club1319.org

Who:
Mike Ruiz, celebrity photographer, "Kiss & Tell" spokesmodels and youth, elected officials (to be confirmed), local leadership of community-based organizations and government agencies

When:  
Tuesday, February 14, 4:00 pm to 7:00 pm

Where:
GMHC's Center for HIV Prevention, 224 West 29th Street (between 7th and 8th Avenues), NYC

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About GMHC:  GMHC is a not-for-profit, volunteer-supported, and community-based organization committed to national leadership in the fight against AIDS. We provide prevention and care services to men, women, and families that are living with, or affected by, HIV/AIDS in New York City. We advocate for scientific, evidence-based public health solutions for hundreds of thousands worldwide.  Our mission:  GMHC fights to end the AIDS epidemic and uplift the lives of all affected.