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GMHC Hosts Launch for New Anti-Homophobia Campaign, "I Love My Boo" in NYC Subways

Campaign Connects to Black and Latino Gay Men

Krishna Stone, GMHC, 646-280-5948
Darryl Hannah, GLAAD, 646-871-8012


  • Launch for the "I Love My Boo" campaign which will be in 1,000 subway cars and 150 subway stations during the month of October.  The launch will focus on this innovative campaign targeting young black and Latino gay men, how it addresses homophobia and affirms gay relationships.  The campaign positions young gay men of color as the solution instead of the problem.


  • Christopher Park (7th Avenue & Christopher  Street), Manhattan
  • 1 train to Christopher Street


  • Monday, October 4, 2010 - 4:00 pm to 5:00 pm


  • Marjorie Hill, Chief Executive Officer of GMHC
  • Francisco Roque, Director, Community Health and Creator of campaign
  • Voices of young gay black and Latino men--Three individuals, who are models for the campaign, will speak of their experiences about their sexual identity and relationships, and the challenges faced by being "out" or visible in the community. 


  • On September 23, the Centers for Disease Control and Prevention (CDC) released a new analysis indicating that 1 in 5 gay and bisexual men in a study of 21 major U.S. cities is infected with HIV, and that nearly half of these men (44%) are unaware of their status. Of the gay men studied, young men, blacks and Latinos were least likely to be aware of their status. Other findings of the report underscore the racial disparities that exist among gay men, with black gay men most disproportionately affected by the virus, and higher rates of HIV prevalence among communities with lower rates of education and income.
  • GMHC continues to develop and advocate for innovative and expanded prevention approaches that:
    • Address homophobia and anti-gay bias as public health threats that contribute to gay men's heightened vulnerability to HIV infection;
    • Promote family acceptance which strengthens the resiliency within gay youth to better negotiate safer sex practices;
    • Support gay-affirming interventions and activities in schools, such as gay-straight alliances and anti-bullying curricula;
    • Ensure that age-appropriate sex education programs are implemented and evaluated in schools.


GMHC is a not-for-profit, volunteer-supported and community-based organization committed to national leadership in the fight against AIDS.  We provide prevention and care services to men, women and families that are living with, or affected by, HIV/AIDS in New York City.  We advocate for scientific, evidence-based public health solutions for hundreds of thousands worldwide.