Need support, need to talk? Call 1-800-243-7692
GMHC - Fight Aids. Love Life.

Gay Men's Health Crisis Launch Campaign in NYC Subway Stations

"I Love My Boo" Campaign focuses on young gay black & Latino men

For Immediate Release
December 16, 2014
Media Contact: Krishna Stone | 646-280-5948 |    
New York, NY--Gay Men's Health Crisis (GMHC) launched the "I Love My Boo" campaign in 260 subway stations in New York City running from December 15 to January 15, 2015.  The campaign promotes acceptance and understanding for young gay black and Latino men who are seldom represented favorably in the media.  
The "I Love My Boo" campaign speaks to, and celebrates, gay men of color by highlighting their strength and resilience, rather than only sexualizing gay relationships, with chiseled bodies and glossy imagery. GMHC launched this campaign to feature intimacy and focus on what is possible for gay men of color as they express trust, respect and commitment for one another.
"The timing of this ad campaign coincides with the long overdue dialogue in New York City and across America on race," said GMHC CEO Kelsey Louie. "While one campaign can't solve the race issues in our city or country, I believe this campaign directly challenges homophobia and racism by demonstrating the fundamental belief that all lives - regardless of the color of your skin or whether you are gay or straight - matter, period. "
The NYC Department of Health and Mental Hygiene released new data in the 2013 HIV Surveillance Annual Report which indicated that disparities continue to persist among Black and Hispanic populations and men who have sex with men (MSM). Despite representing only half of the city's population, more than three-quarters of new HIV diagnoses in 2013 were among Blacks and Hispanics. MSM continue to represent a disproportionate of new HIV diagnoses (56.8% of the total new HIV diagnoses).
The locations of a few of the campaign posters are at the following subway stations (full list is available here):

  • 42nd Street/Times Square [1,9 trains]
  • 34th Street/7th Avenue [1,9 trains]
  • Christopher Street/7th Avenue [1 train]
  • Jay Street/Borough Hall [A,C,F trains]
  • Fordham Road [D train]
  • Jamaica/Van Wyck [E train]

GMHC remains committed to developing and advocating for innovative and expanded prevention approaches which:

  • Address homophobia and anti-gay bias as public health threats that contribute to gay men's heightened vulnerability to HIV infection;
  • Promote family acceptance which strengthens the resiliency within gay youth to better negotiate safer sex practices;
  • Support gay-affirming interventions and activities in schools such as gay-straight alliances and anti-bullying curricula; and
  • Ensure that age-appropriate sex education programs are implemented and evaluated in schools.

Keith Haring design courtesy of the Keith Haring Foundation.  Photo by Brian Lynch.

                                                      #  #  #
About Gay Men's Health Crisis
Gay Men's Health Crisis (GMHC) is the nation's leading provider of HIV/AIDS care, prevention services and advocacy, serving nearly 9,000 people living with HIV/AIDS in New York City, the epidemic's largest U.S. epicenter. As the world's first HIV and AIDS service organization GMHC is an expert in providing services that every person affected by the epidemic deserves. GMHC is on the front lines caring for people who are both HIV negative and positive, including: testing, nutrition, legal, mental health and education services. GMHC also advocates for stronger public policies at the local, state and federal level with the goal of ending AIDS as an epidemic in New York State by 2020. Most recently, GMHC and other HIV/AIDS organizations successfully persuaded the federal government to recommend widespread use of PrEP, a new daily treatment that is over 90% effective in preventing HIV infection. For more information, visit