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CORPORATE
VIACOM
For the past 25 years, Viacom has been a media leader in raising
awareness about HIV/AIDS. The company's Emmy and Peabody Award-winning
KNOW HIV/AIDS campaign, a joint effort with CBS Corporation and the
Henry J. Kaiser Family Foundation launched in 2003, is an unprecedented
cross-platform public education initiative that uses the power of media
to eradicate ignorance about the devastating disease. Several of Viacom's
divisions are involved in the fight against HIV/AIDS, including: MTV's
Think/Fight For Your Rights: Protect Yourself/Be Safe campaign,
which launched in 1997; MTVN International's Staying Alive and
BET's Rap-It-Up, both of which commenced in 1998; VH1's media
partnership with The Global Fund to Fight AIDS, Tuberculosis and Malaria,
which launched in 2004; and elements of Nickelodeon's
Talking With Kids About Tough Issues campaign, which began
in 2001. In addition, MTV, mtvU, Nick at Nite, VH1, BET, TV Land,
Comedy Central, CMT: Country Music Television and Spike TV have aired
PSAs and programs on HIV/AIDS and sexual health, and Paramount and
The N have produced original programming and movies on the topic.
© 2007 Gay Men's Health Crisis |
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